{"id":327,"date":"2006-05-10T12:47:48","date_gmt":"2006-05-10T17:47:48","guid":{"rendered":"http:\/\/www.smilingdogapps.com\/wordpress\/?p=12"},"modified":"2006-05-10T12:47:48","modified_gmt":"2006-05-10T17:47:48","slug":"to-advertise-on-not-to-advertise","status":"publish","type":"post","link":"https:\/\/www.sdapps.com\/index.php\/2006\/05\/10\/to-advertise-on-not-to-advertise\/","title":{"rendered":"To advertise or not to advertise"},"content":{"rendered":"

Last night I had dinner with some friends that run a business that focuses on amateur pilots<\/a>. My good friend Andrew writes a blog, and Guy does camera work.\u00a0 Andrew used to be a newsman at New York 1<\/a>, but then he went back to law school and now works in publicity.\u00a0 I think that Andrew has changed more directions in his career than I have, which is a feat I think!\u00a0 Aside from the blog, they make and sell DVDs about aviation<\/a>, the latest of which is called Flight School.
\nSo Andrew updates the blog pretty often, well more often than I update mine anyway.\u00a0 And it\u2019s gotten some attention too, but they wanted to spruce up the site and I recommended WordPress<\/a> for the blogging software.\u00a0 Then we got to talking about advertising and trying to get more traffic and marketing a website.\u00a0 We all know one guy who spent something like $50.00 a day to advertise a DVD that he made<\/a> about the Lake Plaid miracle USA hockey team, and it didn\u2019t bring in any incremental revenue.\u00a0 I had the same issue when I was doing the pay-per-download program through CNET<\/a> for the Java Contactor<\/a>.\u00a0 I was bidding between $0.30 and $0.45 per download, and was maxing out my budget after only 4 or 5 days in a monthly cycle.\u00a0 After maxing out the budget, I\u2019d sit and wait for customers to buy a licensed copy of the software\u2026but no. Then CNET created a wrapper program that forced a registration.\u00a0 And that\u2019s when I realized that the quality of users downloading the software was total crap.\u00a0 Most everyone registered bogus names, email addresses, street addresses etc.\u00a0 Everyone wanted free goods and wanted to remain anonymous too.\u00a0 Pretty hard to run a business with anonymous non-paying customers:)<\/p>\n","protected":false},"excerpt":{"rendered":"

Last night I had dinner with some friends that run a business that focuses on amateur pilots. My good friend Andrew writes a blog, and Guy does camera work.\u00a0 Andrew used to be a newsman at New York 1, but then he went back to law school and now works in publicity.\u00a0 I think that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-327","post","type-post","status-publish","format-standard","hentry","category-shareware-marketing"],"_links":{"self":[{"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/posts\/327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":0,"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/posts\/327\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/media?parent=327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/categories?post=327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/tags?post=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}