{"id":61,"date":"2016-05-13T09:00:54","date_gmt":"2016-05-13T09:00:54","guid":{"rendered":"https:\/\/www.sdapps.com\/?p=61"},"modified":"2018-01-31T19:22:27","modified_gmt":"2018-01-31T19:22:27","slug":"3-5i-want-to-measure-external-marketing-such-as-email-google-ad-words-or-affiliate-marketing-programs","status":"publish","type":"post","link":"https:\/\/www.sdapps.com\/index.php\/2016\/05\/13\/3-5i-want-to-measure-external-marketing-such-as-email-google-ad-words-or-affiliate-marketing-programs\/","title":{"rendered":"Track external marketing such as email, Google Ad Words, or affiliate marketing programs in IBM Digital Analytics aka Coremetrics."},"content":{"rendered":"<p>Every URL that links from an external site can have an external marketing (MMC) tag to track session behavior. This will capture the information when a URL comes to your site.<\/p>\n<h3>Coremetrics cm_mmc tag example<\/h3>\n<p>The following example shows a marketing link which has 1 parameter in the query string called cm_mmc. The value for cm_mmc sends 4 properties to Coremetrics: a vendor (GA), a category (myStorefront), a placement (MMDDYYYYCampaign) and an item (myItem). Each value is separated by the 3 character string -_- The values can be anything that makes sense, but having an agreed standard will make sure that the reports are easy to read and compare campaigns over time.<\/p>\n<p>http:\/\/www.example.com\/landing_page?cm_mmc=GA-_-myStorefront-_-MMDDYYYYCampaign-_-myItem<\/p>\n<h3>Coremetrics cm_mmc tag Reporting example (GA=Google AdWords)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62\" src=\"https:\/\/www.sdapps.com\/wp-content\/uploads\/2016\/05\/blogCookbook08.png\" alt=\"blogCookbook08\" width=\"728\" height=\"667\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every URL that links from an external site can have an external marketing (MMC) tag to track session behavior. This will capture the information when a URL comes to your site. Coremetrics cm_mmc tag example The following example shows a marketing link which has 1 parameter in the query string called cm_mmc. The value for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7,9],"class_list":["post-61","post","type-post","status-publish","format-standard","hentry","category-coremetrics-analytics-cookbook","tag-coremetrics","tag-ibm-digital-analytics"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Use this recipe to track external marketing such as Google AdWords or affiliate marketing programs in IBM Digital Analytics aka Coremetrics\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.sdapps.com\/index.php\/2016\/05\/13\/3-5i-want-to-measure-external-marketing-such-as-email-google-ad-words-or-affiliate-marketing-programs\/\" \/>\n\t\t<meta 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00:26:02","created":"2026-11-01 18:37:17","updated":"2026-11-04 00:26:02"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.sdapps.com\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.sdapps.com\/index.php\/category\/coremetrics-analytics-cookbook\/\" title=\"IBM Digital Analytics Cookbook\">IBM Digital Analytics Cookbook<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tTrack external marketing such as email, Google Ad Words, or affiliate marketing programs in IBM Digital Analytics aka Coremetrics.\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.sdapps.com\/"},{"label":"IBM Digital Analytics Cookbook","link":"https:\/\/www.sdapps.com\/index.php\/category\/coremetrics-analytics-cookbook\/"},{"label":"Track external 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Coremetrics.","link":"https:\/\/www.sdapps.com\/index.php\/2016\/05\/13\/3-5i-want-to-measure-external-marketing-such-as-email-google-ad-words-or-affiliate-marketing-programs\/"}],"_links":{"self":[{"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/posts\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":5,"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"predecessor-version":[{"id":89,"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/posts\/61\/revisions\/89"}],"wp:attachment":[{"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sdapps.com\/index.php\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}