Month: May 2016

Every URL that links from an external site can have an external marketing (MMC) tag to track session behavior. This will capture the information when a URL comes to your site.

Coremetrics cm_mmc tag example

The following example shows a marketing link which has 1 parameter in the query string called cm_mmc. The value for cm_mmc sends 4 properties to Coremetrics: a vendor (GA), a category (myStorefront), a placement (MMDDYYYYCampaign) and an item (myItem). Each value is separated by the 3 character string -_- The values can be anything that makes sense, but having an agreed standard will make sure that the reports are easy to read and compare campaigns over time.

http://www.example.com/landing_page?cm_mmc=GA-_-myStorefront-_-MMDDYYYYCampaign-_-myItem

Coremetrics cm_mmc tag Reporting example (GA=Google AdWords)

Downloads such as PDFs, EXEs and other non-html content are tagged with Element tags just like buttons, tabs and links. The Element tag populates values in the Element Categories and Top Viewed Elements reports. The Element tag and its associated reports provide organizations with the flexibility to track interaction with various intra-page elements and how these elements.

To document the clicks to elements on a page such as PDFs, EXEs, or other content, use the element tag in conjunction using a javascript onclick event.

Coremetrics Element tag example

The following example shows an element tag which sends 2 parameters, an element ID (Product Manual 123) and an element category (Downloads), where the category element is not related to the CDF categories.

<a href=”/downloads/productManual.pdf” title=”Download product specifications sheet” onclick=”cmCreateElementTag(‘Product Manual 123’, ‘Downloads’); return true;”>Linked In</a>

• Function Spec: cmCreateElementTag(ElementID, ElementCategory, AttributeString);

Coremetrics Element tag testing example

Coremetrics Element tag reporting example