Track downloads of PDFs, EXEs, or other content in IBM Digital Analytics aka Coremetrics

Downloads such as PDFs, EXEs and other non-html content are tagged with Element tags just like buttons, tabs and links. The Element tag populates values in the Element Categories and Top Viewed Elements reports. The Element tag and its associated reports provide organizations with the flexibility to track interaction with various intra-page elements and how these elements.

To document the clicks to elements on a page such as PDFs, EXEs, or other content, use the element tag in conjunction using a javascript onclick event.

Coremetrics Element tag example

The following example shows an element tag which sends 2 parameters, an element ID (Product Manual 123) and an element category (Downloads), where the category element is not related to the CDF categories.

<a href=”/downloads/productManual.pdf” title=”Download product specifications sheet” onclick=”cmCreateElementTag(‘Product Manual 123’, ‘Downloads’); return true;”>Linked In</a>

  • Function Spec: cmCreateElementTag(ElementID, ElementCategory, AttributeString);

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Coremetrics Element tag testing example

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Coremetrics Element tag reporting example

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