Tag: IBM Digital Analytics

Site Promotions are dynamic content areas of a site that link to landing pages or other site areas. For example, a homepage can have a dynamic slider with rotating images that advertise site landing pages or content areas. Use a Site Promotions tag, i.e. a cm_sp tag to track the impressions and clicks to those promotions. The cm_sp tag has three parameters: Promotion Type, Promotion and Link. Coremetrics will automatically add the page name, i.e. the page Id of the page that has the impressions, so you will see four parameters in the reporting.

IBM DA automatically counts the impressions on site promotions when pages contain a cm_sp parameter. When users click on a cm_sp link, IBM counts the clicks and conversion rates as well. IBM DA also tracks revenue and ties it back to site promotions tags, calculating the conversion rate of users that see the promotion and then buy something. The default reporting is setup to provide conversion statistics based on purchases made in the same session where the site promotion was seen, but reports can be crafted to tie site promotions across sessions as well with a custom attribution model.

Every URL that links from an external site can have an external marketing (MMC) tag to track session behavior. This will capture the information when a URL comes to your site.

Coremetrics cm_mmc tag example

The following example shows a marketing link which has 1 parameter in the query string called cm_mmc. The value for cm_mmc sends 4 properties to Coremetrics: a vendor (GA), a category (myStorefront), a placement (MMDDYYYYCampaign) and an item (myItem). Each value is separated by the 3 character string -_- The values can be anything that makes sense, but having an agreed standard will make sure that the reports are easy to read and compare campaigns over time.

http://www.example.com/landing_page?cm_mmc=GA-_-myStorefront-_-MMDDYYYYCampaign-_-myItem

Coremetrics cm_mmc tag Reporting example (GA=Google AdWords)

Downloads such as PDFs, EXEs and other non-html content are tagged with Element tags just like buttons, tabs and links. The Element tag populates values in the Element Categories and Top Viewed Elements reports. The Element tag and its associated reports provide organizations with the flexibility to track interaction with various intra-page elements and how these elements.

To document the clicks to elements on a page such as PDFs, EXEs, or other content, use the element tag in conjunction using a javascript onclick event.

Coremetrics Element tag example

The following example shows an element tag which sends 2 parameters, an element ID (Product Manual 123) and an element category (Downloads), where the category element is not related to the CDF categories.

<a href=”/downloads/productManual.pdf” title=”Download product specifications sheet” onclick=”cmCreateElementTag(‘Product Manual 123’, ‘Downloads’); return true;”>Linked In</a>

• Function Spec: cmCreateElementTag(ElementID, ElementCategory, AttributeString);

Coremetrics Element tag testing example

Coremetrics Element tag reporting example

The Element tag populates values in the Element Categories and Top Viewed Elements reports. The Element tag and its associated reports provide organizations with the flexibility to track interaction with various intra-page elements and how these elements.

To document the clicks to elements on a page such as buttons, tabs and links, we need to use the element tag in conjunction using a javascript onclick event.

Coremetrics Element tag example

The following example shows an element tag which sends 2 parameters, an element ID (Company FAQ Page) and an element category (Linked In), where the category element is not related to the CDF categories.

<a href=”/online/wcm/connect/productSpecs” title=”Download product specifications sheet” onclick=”cmCreateElementTag(‘Company FAQ Page’, ‘Linked In’); return true;”>Linked In</a>

• Function Spec: cmCreateElementTag(ElementID, ElementCategory, AttributeString);

Coremetrics Element tag testing example

Coremetrics Element tag reporting example

Ensure that a pageview tag is on every page of your site and includes values for page Id and category. Ensure every page title is unique and content category is setup in the CDF.

Coremetrics Pageview tag code

<script language=”JavaScript1.1″ type=”text/JavaScript”>

cmCreatePageviewTag(“Home”, “SiteBrowsing”, null, null);

</script>

Coremetrics Testing showing tags generated

Coremetrics Reporting Example